A sold-out room and a dead room look identical on a ticketing dashboard. FirstMove is the difference between the two.
DICE gets fans to the door. FirstMove is what makes the night worth repeating.
Mobile-first ticketing for gigs and club nights, with a fan-facing app for discovery and purchase. It works on getting the right crowd to the right room, then hands over.
The ninety minutes before the headline act, and every minute after it. A VibeZone gives the crowd a safe, mutual way to connect with each other, which is what turns a one-off ticket into a regular.
| FirstMoveThe Presence Layer | DICEGig and club night ticketing | |
|---|---|---|
| The job it does | Makes the night connect, so the crowd returns | Gets the right fans to the right show |
| When it matters | Doors open until last orders | Discovery and purchase, days or weeks ahead |
| What it optimises | Whether the night was worth coming back for | Ticket sales and sell-through |
| Identity model | Ephemeral. Nothing survives the night | A persistent account tied to purchase history |
| Location data | Stays inside the geofence. Never follows anyone home | Used for city-level discovery |
| Recurring rooms | Residencies switch on automatically, week after week | Each show is ticketed individually |
| Ticketing | Included if you want it. Keep DICE and it changes nothing | The core product |
DICE is described by what it is built for. Feature lists change. The boundary does not.
Adding FirstMove costs you nothing you already have. No data import, no audience export, no change to how people buy. Keep your current ticketing and run FirstMove alongside it, or bring ticketing across to us, since FirstMove Partners ships ticketing, event management and white-label event pages too. Either way, the VibeZone is the reason your room changes. For a venue running a weekly residency, that means the same door numbers and a room that finally behaves like a community.
Tap a question to expand.
Yes. FirstMove Partners includes ticketing, event management, payouts and white-label event pages, and free events carry no ticketing fee. Plenty of venues still keep DICE for the fan relationship and use FirstMove purely for the room. Both work, because the VibeZone is the product and ticketing is a capability underneath it.
Yes, and it works in every venue they walk into rather than just yours. FirstMove is free on iOS and Android, and because a VibeZone activates automatically on arrival, there is nothing for the crowd to set up beyond turning up.
Yes. Schedule it once as a recurring residency and the room switches on every week without you touching it again.
Keep the stack you have. Add the layer you do not. We will walk you through what a VibeZone looks like in your venue.
