FirstMove for Promoters

Run the night.
Own the audience.

FirstMove is the partner platform for independent promoters. Plug into a real audience, track every activation, and earn for the energy you bring.

Built for promoters

The tools you actually need

Reach a real audience

Plug into the FirstMove community. People already searching for the kind of nights you run, ready to discover yours.

Attribution that actually works

Track every signup, ticket, and activation back to you with partner links and the live dashboard. See exactly which nights, posts, and channels are doing the work.

Earn for the energy

Get rewarded for the people you bring in. Performance-based commercial models tailored to your activation.

Co-marketing & assets

Use FirstMove's brand, channels, and partner kit to amplify your nights without doing it all yourself.

How it works

Apply, activate, earn.

01

Apply

Tell us what you run, where, and who you bring in.

02

Get approved

Applications are reviewed by our partner team and you are onboarded to the partner dashboard once approved.

03

Activate

Receive your partner links, assets, and access to partners.firstmove.live.

04

Earn & grow

Run nights, drive activations, and track everything in one place.

Let's make some noise.

New promoter? Sign up on the dashboard. Existing partner? Log in.

FAQ

Promoter questions

Who counts as a promoter?

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Independent promoters, collectives, DJs running their own nights, and anyone curating live experiences without owning a venue. If you bring people through the door, you fit.

How do promoters get paid?

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Promoter payment depends on a number of factors. You will always see a full breakdown of payments in the partner finance tab.

Is there a cost to join?

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Applying is free. There might be a fee for extra features

Do I need to be in a specific city?

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We're rolling out city by city. Apply anyway. We'll let you know when we land in your area.

How is this different from being an event organiser?

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Organisers run the event end-to-end (ticketing, ops, payouts). Promoters drive the audience to nights, sometimes their own, sometimes in partnership with a venue. If you do both, apply as an organiser at /business.