FirstMove vs Brella

Ask any delegate where the value of a conference came from and they will not name a scheduled meeting. They will name a corridor. FirstMove is built for the corridor.

The short version

Brella books meetings weeks out. FirstMove wins the eighty per cent of a conference nobody scheduled.

Conference matchmaking

What Brella is built for

Matchmaking and 1:1 meeting scheduling. Delegates state what they are looking for, receive suggested matches and book slots ahead of time. It requires delegates to prepare.

  • Interest-based matchmaking
  • Scheduled 1:1 meetings
  • Delegate directory and profiles
  • Depends on preparation
The Presence Layer

What FirstMove is built for

The unscheduled hours, which is most of them. The coffee queue, the corridor after a keynote, the bar at the end of day one. FirstMove gives delegates a mutual way to approach the person standing right there, with no preparation and no cold open.

  • Presence-based, not calendar-based
  • Consent before contact
  • Profiles that end with the conference
  • Works for the delegate who planned nothing
Side by side

FirstMove and Brella, honestly.

A comparison of FirstMove and Brella across 6 dimensions.
 FirstMoveThe Presence LayerBrellaConference matchmaking
The triggerSomeone physically near you right nowA match suggested by the platform
The unit of valueA conversation that starts in personA booked meeting slot
Preparation requiredNone. Turn up and it worksDelegates must set up a profile and book ahead
Who decides who you meetYou do, in the room, with mutual consentThe matchmaking algorithm suggests
After the conferenceNothing retained. The chats close with the eventContacts and meeting history persist
Beyond conferencesSame protocol in bars, gyms, campuses and festivalsBuilt specifically for events

Brella is described by what it is built for. Feature lists change. The boundary does not.

Switching

Scheduled meetings were never the hard part

Delegates who wanted a meeting will find a way to book one. The value a conference is judged on is the conversation nobody planned, and that is the part no calendar tool can reach. FirstMove covers it, alongside whatever is running your agenda.

FirstMove and Brella: common questions

Tap a question to expand.

Does FirstMove do AI matchmaking?

No, deliberately. Matchmaking decides who you should meet on your behalf. The 3-Way Handshake lets two people decide that themselves, in the room, with mutual consent at every step. That is a stronger signal than any algorithm produces.

Can delegates keep contacts after the event?

Profiles and chats are ephemeral by design. Two people who want to stay in touch swap details themselves, exactly as they would after meeting in person. That single decision is why delegates trust it enough to use it.

We already have a conference app. Does FirstMove conflict?

No. FirstMove carries no agenda, speaker list or exhibitor content, so it never competes for that slot. It runs as the social layer alongside whatever is delivering your programme.

Further reading

The best conference networking platforms

A rundown for conference producers choosing how delegates will actually meet each other.

Switch on the room.

Keep the stack you have. Add the layer you do not. We will walk you through what a VibeZone looks like in your venue.

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